Ruud Peters, a national of the Netherlands, was appointed Chief Intellectual Property Officer (CIPO) of Philips in 1999, in this position he was responsible for managing the worldwide IP portfolio and the technical and formal standardization activities of Philips. He joined the Philips organization in 1977. He retired in his role as CIPO at the end of 2013, but continues to work for Philips as part time advisor in strategy and IP matters. Mr. Peters is also a board member of a number of technology/IP licensing/trading companies. He has a background in physics. Mr. Peters was inducted into the IP Hall of Fame in 2010. He is frequently invited to speak at major international IP conferences and also writes regularly articles in leading IP and business magazines.